Brand Protection in Times of Disputes

This CIArb e-module enables those who do or do not have a legal background to understand or brush up on the different strategies of distinguishing between the dispute and the brand and consolidating the brand in times of disagreement.

It can be taken by anyone but will be especially useful for those businesses that rely strongly on brand and face different disputes regularly.

What is covered within the syllabus?

• The way in which brands work;
• Public perception of brands;
• The anatomy of a dispute;
• Impact of disputes on brand;
• Separating the brand from the dispute;
• Making use of appropriate mechanisms in dispute resolution.

Please note: This is an open-entry course. This means there is no specific start date. Once the course has been successfully booked and paid for, you will receive an automated email with the relevant login details. Please be sure to check your spam/junkmail folders as well if you do not receive the automated email.