Brand Protection in Times of Disputes


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£36.00 GBP

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This non-membership skills-based e-module is open entry.

Course materials will be made available via LearnADR within 3 working days of booking this course.

It can be taken by anyone but will be especially useful for those businesses that rely strongly on brand and face different disputes regularly.

This newly launched CIArb e-module enables those who do or do not have a legal background to understand or brush up on the different strategies of distinguishing between the dispute and the brand and consolidating the brand in times of disagreement.

What is covered within the syllabus?

  • The way in which brands work;
  • Public perception of brands;
  • The anatomy of a dispute;
  • Impact of disputes on brand;
  • Separating the brand from the dispute;
  • Making use of appropriate mechanisms in dispute resolution.

What are the learning outcomes of the course?

  • Identifying the different types and impact of disputes;
  • Understanding of the significance and operation of brand;
  • Being able to analyse the impact of disputes on brand;
  • Developing core strategies to minimise brand damage;
  • Working individually and collaboratively in protecting the brand.

How is the course delivered?

The course includes four interactive learning chapters with each chapter consisting of four units covering the many facets of brand protection and minimising brand damage, as well as dispute avoidance and resolution. Each chapter involves a series of multiple-choice questions, drag and drop activities, case studies, follow up questions that allow learners to informally assess their knowledge. There are also videos and voice recordings which are linked to each unit and provide learners with a chance to apply their learning. After each interactive exercise, learners will be told what the correct answer is and why, so that they can deepen their knowledge and understanding of the subject area.

Upon completion of the course, candidates will receive a certificate.

To unlock this course/assessment, you need to have at least one of the below prerequisites completed

No additional courses are unlocked by this course

No additional Membership Grades are unlocked by this course